Referral Tracking Explanation
Referrals and Lead Tracking
Your association provides members with an exclusive opportunity to promote their business by advertising on the your website. Unlike print media where tracking real results is difficult, your website provides sophisticated software for members to track their advertisement performance to make SURE they are getting the results they expect. The tracking adheres to the Interactive Advertising Bureau (IAB) standards and guidelines (see http://www.iab.net).
The website tracks each time a member's business listing and advertisement is viewed (sometimes called an "impression"). It also tracks the number of times listings and advertisements are "clicked on". The number of "views" or "impressions" divided by the number of times the listing or advertisement is "clicked on" is called a "click-thru" rate.
Statistical tracking using different software and different vendors will be different for a variety of reasons. The Referral and Lead reports track ALL activity (other systems do not depending upon their purpose) and are usually higher than other statistical tracking software such as Google Analytics for a variety of reasons.
The most common reason for the differences is in the tracking of "non-human" impressions and click-thrus. These are commonly called robots (or 'bots') or spiders because they crawl through a website to index the content for searching. 'Bots' are non-human impressions and click-thrus created when search engines such as Google index your listing to be displayed in search results. While a 'bot' visit isn?t necessarily a direct lead for your business, it DOES have value because it is indexing your listing and thus increasing the "likelihood" your business is found online. When a business is indexed, a potential customer may contact that business directly just from the information indexed and therefore may not even see your listing on your site (even though it was your site that provided the search engine with the information.)
There are many different methods to tracking internet advertising. Related Links* that discuss different report methods:
WebLink Referral Report Details
You can view any member's referral report by opening their profile, then clicking the Referrals tab. Click the Referral Report button to see their individual report.
Click here to see a sample referral report. Below, you'll find a more detailed explanation for each of the different standard referral types. Note that you may also have custom referral types that you have added in your Admin section.
AC = Banner Ad Clicked
AD = Banner Ad Displayed
BR= Business Connect Detail Viewed
BV = Business Connect Listing Viewed
CD = Coupon Details Displayed
CV = Coupon List Viewed
D = Business Listing Displayed
LD = Individual Listing Displayed
E = Email Sent From Website
F = Front Desk Referral
M = Map Displayed
ML = Members Only Login
SC = Sponsor Image Clicked
SD = Sponsor Image Displayed
SM = Sponsor Message Displayed
W = Website Clicked On
*NOTE: These are external sources and there is no promise to the accuracy of the messaging of this site and is not endorsed by WebLink International
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